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High Return on Investment:  Business Coaching

Coaching is a relatively new industry, started in the 1980s, but has spread world-wide because it works.  A 2001 Manchester study of 100 executives from Fortune1000 companies found that the average ROI (return on investment) was 5.7 times the initial investment in a typical executive coaching assignment. The study found the benefits to companies that provided coaching to executives were improvements in:

bulletProductivity (reported by 53% of executives)
bulletQuality (48%)
bulletOrganizational strength (48%)
bulletCustomer service (39%)
bulletReducing customer complaints (34%)
bulletRetaining executives who received coaching (32%)
bulletCost reductions (23%)
bulletBottom-line profitability (22%)
bulletWorking relationships with direct reports (reported by 77% of executives)
bulletWorking relationships with immediate supervisors (71%)
bulletTeamwork (67%)
bulletWorking relationships with peers (63%)
bulletJob satisfaction (61%)
bulletConflict reduction (52%)
bulletOrganizational commitment (44%)
bulletWorking relationships with clients (37%)

According to an International Coach Federation survey, clients typically seek help with time management (81%); career guidance (74%) and business advice (74%). The benefits extend to self-awareness (68%); smarter goal setting (62%); a more balanced life (62%); reduced stress levels (57%); and more self-confidence (52%).

 

More about business & executive coaching:

* From Psychology Today 2004:  "Employees at Nortel Networks estimate that their coaching programs earned the company a 529 percent "return on investment and significant intangible benefits to the business," according to calculations prepared by Merrill C. Anderson, a professor of clinical education at Drake University."

 In one 2004 study, executive coaching at Booz Allen Hamilton, the business consultants firm, returned $7.90 for every $1 the firm spent on coaching. ~ MetrixGlobal LLC, 2004    

* A Manchester survey of 140 companies shows nine in 10 executives believe coaching to be worth their time and dollars. The average return was more than $5 for each $1 spent.

   

* A study featured in Public Personnel Management Journal reports that managers (31) that underwent a managerial training program showed an increased productivity of 22.4%. However, a second group was provided coaching following the training process and their productivity increased by 88%. Research does demonstrate that one-on-one executive coaching is of value. ~ F. Turner, Ph.D. CEO Refresher

 

  * Kodak has initiated a coaching program focusing on employee productivity and retention for a 1,000 employee unit. The coaching results obtained to-date confirm double-digit productivity increases.  ~ Society for HR Management, 2003

 

  * Results of a coaching poll of mostly FORTUNE 1000 companies: The respondents were executives from large companies who had participated in coaching programs to improve their mental capacities. "The survey demonstrated that the participants valued the coaching at 6X the cost paid by their company. So, an $18,000 program investment generated value at approximately $108,000. -Fortune Magazine (Fortune 2/19/03)

   

* “Participants stated that the coaching helped them shorten the sales cycle, generate more opportunities and grow bigger deals.  Sales managers and account executives unanimously agreed that the program made a significant difference. The overall results were tremendous compared to the program costs. The results have been rolled out globally and additional programs have been conducted since then.” - Ute Kueffner, 2005

 

  * “Our findings suggest that structured coaching sessions with multisource feedback are a winning combination to change managerial behaviors toward more effective interactions, especially from the boss and direct report perspective.  These results, and the structures needed to implement them, are within the reach of any organization willing to dedicate the time and resources willing to develop the managers.”  Denison Consulting LLC, 2009

   

 The executive women felt they were better managers and leaders as a direct result of participating in executive coaching, and that their interpersonal communications had improved. They have also seen improvement in their professional relationships and productivity, and many of them felt that they were more goal-oriented. -Executive Coaching Impacts Job Performance, Jillian Starman PhD, 2007

 

 

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